We are going to introduce "Ipoh OldTown White Coffee" to the Korea market.
Guidelines
· Backgrounds or history of Oldtown White Coffee
· Reasons why choosing Korea as a targeted market
· Business environment in Korea that includes socio cultural, technological, environmental, economic and political factors
· SWOT analysis
· Marketing Strategy that state the mode of entry, The Imperative Political and Financial Considerations, target market, primary and secondary market, marketing positioning and marketing objectives.
· Marketing Mix -Product, price, place and promotion strategy
· Conclusion
Additional Requirement
This question is a part to Marketing and it discusses about introducing Ipoh OldTown White Coffee brand in Korean market. This has been discussed with addressing the above areas in the solution in detail.
Word limit 4320