Assignment:
1. International Business Project
Prepare a foreign market assessment and entry business plan
Objective: To create a foreign market entry business plan for taking an American consumer product into a foreign country.
Assignment instructions:
Project Outline
1. Size of market (demographics, socioeconomic state, urban/rural).
2. Sociocultural acceptance of product - is adaptation necessary?
3. Legal/bureaucratic environment (imports, local manufacture, taxation).
4. Competition in market.
5. Economic and political climate for foreign business.
6. Financial viability (profit margin, currency translation, profit repatriation).
Project Report: The report may essentially cover all topics in the outline plus an executive summary, introduction (country and product), and recommendations. The report will have an appendix that contains exhibits and a complete bibliography of sources. Examples are maps of
the country, tables, and charts. Total of 14-16 pages is ideal.
Project Presentation: The project may be presented to the class through face-to-face presentation. Thirty minutes will typically be allotted to each team, including 15-20 minutes for presentation followed by question and answer. Each member of the team will typically participate in the presentation and for online submission, it may make sense to tape each individual's section separately to keep the file size manageable. Teams should develop appropriate visual supports for their presentations (e.g., PowerPoint slides, video segments from YouTube, flipcharts, etc.).
Presentation Instructions:
The following items should be included in your presentation:
1) First slide: your name, ID no, lecturer name, academic year, semester, etc.
2) Second slide: presentation outlines
3) Introduction: general overview about the chosen topic.
4) Body main topics and analysis.
5) Findings and conclusion.
6) References and appendix used in the last slide.