Problem:
You have been hired as a consultant to present a one-hour seminar before a group of investment and corporate professionals. The main part of your job is to explain how behavioral phenomena may help the attendees to become more effective decision makers.
Furthermore, your presentation is even more focused; as your talk will be exclusively based on your learnings from Kahneman & Tversky's "Prospect theory: An analysis of decision under risk". In other words, just use that article as the sole focus for your presentation and response.
Furthermore and in addition to what you wrote in above based on Prospect theory, add your own insights related to the main question as asked in above. In other words, share your own views as how the attendees can become more effective decision makers in their line of business.