Many Large firms are investing in behavioral targeting i.e tracking online activities of the target customer( the pages or sites users vist, the content they view, the search quires they enter, the ads they click on, the information they share on social internet sites) and combining it with the time, length, and frequency of vists. Do you think behavioral targeting is ethical and conforms to market research standards? How can companies gather customer data without infringing individual rights to privacy?