Inventory Turnover is the traditional metric for judging the effectiveness of a supply chain. C2C (Cash-to-Cash) is quickly supplementing, and some experts say, replacing Inventory Turnover as the major supply chain metric. Why do you think that there is now an emphasis on C2C? Discuss some companies that excel in C2C and tell us how they do that. (Be sure to give credit to your research sources so that we can learn from your research.) There is no section in our textbook on C2C, so this question will require your research on the subject. There is, however, much information in our textbook concerning inventory turnover, so please review it carefully.