Course Description
Introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces on marketing activities, and marketing in a socially responsible way around the globe. Features real-world examples that show concepts in action and how marketers address today's marketing challenges.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Discuss the importance of determining value proposition of the consumer.
2. Describe behaviors in marketing that impact social responsibility.
3. Describe the impact that changes in the external business environment have on an organization.
4. Explain how the marketing mix is used to reach the target market.
5. Describe the process of market segmentation leading to the identification of the target market.
6. Explain the importance of positioning as it relates to brand strategy leading to brand equity.
7. Examine pricing strategies utilized in an organization.
8. Examine distribution channels and the significance of supply chain management from the standpoint of marketing.
9. Discuss the significance of supply chain and logistics management in marketing.
10. Compare and contrast various factors that influence promotional strategies.
Course Textbook
Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: McGraw-Hill.
Credits
Upon completion of this course, the students will earn three (3) hours of college credit.
Course Structure
1. Unit Learning Outcomes: Each unit contains Learning Outcomes that specify the measurable skills and knowledge students should gain upon completion of the unit.
2. Unit Lessons: Each unit contains a Unit Lesson, which discusses unit material.
3. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbook or Online Library. Chapter presentations are provided in each unit study guide as Suggested Reading to aid students in their course of study.
4. Discussion Boards: Discussion Boards are part of all CSU term courses. More information and specifications can be found in the Student Resources link listed in the Course Menu bar.
5. Unit Assignments: Students are required to submit for grading Unit Assignments in each unit. Specific information and instructions regarding these assignments are provided below. Grading rubrics are included with each assignment. Specific information about accessing these rubrics is provided below
6. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or course content related questions.
7. Student Break Room: This communication forum allows for casual conversation with your classmates