Introduction to market segmentation


Discussion:

Q: Is it possible to over segment a market? Explain in detail an example from the hospitality industry

Reid, R. D., Bojanic, D. C. (2010). Hospitality marketing management (5th ed., pg. 127-130). Hoboken, NJ: John Wiley & Sons, Inc.

Attachment:- INTRODUCTION TO MARKET SEGMENTATION.rar

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