Introduction to management - bus 309 - create a competitive


Individual Report

The report will involve choosing and researching an international organization and identifying two or more ways to create a competitive advantage (i.e. Efficiency, innovation, responsiveness to customers and quality), in addition to conducting a SWOT analysis of the organization (i.e. strength, weakness, opportunities, and threats).

The report shouldprovide:

a) A general description of the organization and its history.

b) Two or more ways to create a competitive advantage.

c) A SWOT analysis of the organization.

List of International Organizations

Industry

Companies

Information Technology

Apple

IBM

Dell

Microsoft

Samsung

Sony

Automotive Industry

Toyota

BMW

Mercedes

Volkswagen

Nissan

Ford

Fast Food

McDonald's

KFC

Burger King

 

Subway

Pizza Hut

Hardees

Oil and Gas

ExxonMobil

British Petroleum

Gulf Petrochem

Telecommunications

Verizon

Zain Group

Vodafone Group

Apparel

Zara

GAP

Banana Republic

Christian Dior

Nike

Adidas

Coffee

Starbucks

Costa Coffee

Tim Horton's

Hospitality

Rotana

Intercontinental

Marriott

Required Format:

12 pt-Times New Roman, double-spaced
Title page

Between 750 and 1000 words

Citations: APA

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