Introduction to management - bus 309 - a general


Individual Report

The report will involve choosing and researching an international organization and identifying more than two ways to create a competitive advantage (i.e. Efficiency, innovation, responsiveness to customers and quality), in addition to conducting a SWOT analysis of the organization (i.e. strength, weakness, opportunities, and threats).

The report should provide:

a) A general description of the organization and its history.
b) More than two ways to create a competitive advantage.
c) A SWOT analysis of the organization.

List of International Organizations

Industry

Companies

Information Technology

Apple

IBM

Dell

Microsoft

Samsung

Sony

Automotive Industry

Toyota

BMW

Mercedes

Volkswagen

Nissan

Ford

Fast Food

McDonald's

KFC

Burger King

 

Subway

Pizza Hut

Hardees

Oil and Gas

ExxonMobil

British Petroleum

Gulf Petrochem

Telecommunications

Verizon

Zain Group

Vodafone Group

Apparel

Zara

GAP

Banana Republic

Christian Dior

Nike

Adidas

Coffee

Starbucks

Costa Coffee

Tim Horton's

Hospitality

Rotana

Intercontinental

Marriott

Present a general description of the organization; describe its core business activity. Present adequate information regarding the organization's history and locations.

More than two building blocks of a competitive advantage are presented. Explanations of building blocks are clear and thorough. Strong evidence material is logically organized into topic.

SWOT analysis is excellently performed. Strong sources supporting analysis.

The paper is free of grammatical errors and spelling & punctuation.

All references and citations are correctly written and present.

*My topic is about Samsung company. All of the requirements are in the project outline.

Required Format:

12 pt-Times New Roman, double-spaced
Title page
Between 750 and 1000 words
Citations: APA

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Business Management: Introduction to management - bus 309 - a general
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