Introduction: The coordination of a firm’s marketing, operations, and supply chain management strategies is critical to success. Firms must move beyond “functional silos” into coordinated cross-functional management of primary value chain activities. Properly executed, this approach can drive customer service to new levels while providing operational flexibility and efficiency.
Deliverable Instructions Submit a 3-5 page (double-spaced, 12 point font, standard margins) case analysis. In your analysis, discuss the following:
1) What are the strengths and weaknesses of Zappos with respect to its supply chain?
2) How has the supply chain management function at Zappos evolved?
3) How does it contribute to the firm’s success?
4) What challenges do you see ahead for the company’s supply chain and Zappos as a whole?