Introduction of the brand and background of the campaign, Marketing Management

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Introduction of the brand and background of the campaign

Assignment Task: IMC project of Dyson

Question 1: Introduction of the brand and background of the campaign.

Question 2: Campaign target specification, positioning statement & map.

Question 3: Marketing communication objectives.

Question 4: The creative concept.

Question 5: Recommended tactics (use of multichannel marketing communication tools). Measurement of campaign effectiveness.

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Marketing Management: Introduction of the brand and background of the campaign

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Marketing Management: Introduction of the brand and background of the campaign

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