Assignment:
Should write 1 page introduction for a scientific paper according the topic they have chosen (from an area of marketing, consumer behaviour or business).
The introduction should have a title. The title should clearly show a scientific problem which will be analysed in a paper. [The relationship between organizational culture and employees' engagement: A Case of the Banking Sector in Nigeria]
The introduction should explain what is known in the selected area. Knowledge should be based on researches of previous authors.
The introduction should have explanation about an importance of topic. The importance can show gaps in previous researches, controversial results, or a lack of studies. It should be based on experience of other authors. The importance can be related with practical issues as well (importance for a business).
The introduction should state a problem, which will be presented in a form of question and briefly explained.
The introduction should have an aim and objectives.
A list of sources of information should be presented at the end of paper.
Pay big attention to terms which will be used in the text (if the topic is related with strategies, the aim couldn‘t be related with tactical tools; if topic related with consequences of process, the aim can‘t be related with input factors, etc.)
All parts of the introduction - title, importance, problem, aim and objectives - should be logically related.