Intro should include like what is the assignment about
Intro - 50 words, what's this submission all about .Why? Analyse why you think "It's A Mitsi" works or doesn't work in promoting the Mitsubisi Overlander. State your opinion. 'Working' might be considered to be awareness, WOM, purchase, preference changing, risk reduction. ( ROI model comparison of say 4 similar vehicles)
.Category .Culture .Brand .Consumer - target audience/segmentation .Key insight .Key advertising opportunity .Use the FRAMEWORKS you have learned in class to help you in your critique; remember to reference list the Giants in UTS Harvard style. if you say i can send a sample paper and you could go through that and please make sure no plagiarism