Interval and ratio scale measurement


Assignment:

The local Ford dealership is interested in collecting data to answer the following research question : How likely are young adults to purchase a new automobile within a year after graduating from college?” Design a nominal, ordinal, interval, and ratio scale measurement that will enable the dealership to collect the required data. In your opinion, which one of your designs would be most useful to the dealership and why?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Interval and ratio scale measurement
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