Internationalisation of supply and marketing


Assignment task:

For an organisation of your choice and using the theoretical models in the course, describe the strategies it has adopted as related to its environments".

Name of Organisation: Fonterra, Dairy Farms of New Zealand

Introduction - Briefly describe the Industry, and the organisation's history. Describe its major products

 The Organisation Discuss its structure (e.g., Holding Company/ MNC/Divisions) financials such as market capitalisation, gross turnover, market share, product range/price, employee numbers.

Analysis - What are the basic strategies it has operated? Use the theoretical models in the course such as the Value Chain and integration, Woodward's types of technology, the internationalisation of supply and marketing, generic strategies etc.

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Microeconomics: Internationalisation of supply and marketing
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