Read: International Sport Marketing: Branding and Promoting the 2006 Olympic Winter Games - Elizabeth L.
1) Identify key concepts (of Global marketing, such as Four Ps, Entry, Time to Entry), write a list, and study them
2) Read the case in-depth and conduct additional research, if necessary
3) Apply concepts of global marketing to the 2006 Winter Olympics (Identify facts about the 2006 Winter Olympics by matching concepts of Global Marketing).
4) Develop arguments by applying the concepts of global marketing to the 2006 Winter Olympics facts.