International marketing research methodologies


Problem:

Research Methodologies Paper - XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to Brazil. You are the marketing manager for XYZ, Inc.

Resources: University Library, Internet

I need help with writing a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for Brazil. In your analysis, address the following:

1) State the objectives of your research. Ensure your objectives are written in the manner objectives should be written (refer to your previous courses or other sources for guidance).

2) Select the appropriate international marketing research resources and methodologies that you would use to create a marketing campaign in Brazil for XYZ, Inc. Ensure each resource or methodology stands out in the paper for ease of reading by the VP.

3) Clearly explain the how the advantages outweigh the disadvantages for each resource or methodology.

APA 6th edition standards.

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Marketing Research: International marketing research methodologies
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