SLP 5 International Market Selection and Market Entry
Do research on what kind of strategies American companies have taken in investing in India.
Locate at least one American company that operates in INDIA. Find out as much as you can about this company, with special attention on the strategies they took in entering this country and the experiences that they faced.
In a 2- to 3-page paper, cover the following issues:
1. How did this company enter this country? What strategies did they use?
2. What kind of experiences did they have in this country-positive and negative?
3. What additional strategies do you recommend for this company in this country?
Assignment Expectations:
Continue to write about INDIA.
Write 2-3 pages focused on issues 1-3 above; no need to devote a lot of space to general background information.
Try not to rely on just one source-use multiple sources from the library if possible.
Use appropriate writing style (organization, grammar, and spelling-see writing guidelines) and include both a bibliography and in-text citations.
Must have in-text citations
Must have references (APA format)