Please respond to the following:
PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position. Take a position on whether PepsiCo's actions of spinning off its fast food establishments created value for the shareholders. Predict the next international market for PepsiCo and if the Power of One strategy is likely to be successful. Explain.