International Marketing
Select an international company selling either products or services and answer the following questions in a 3000 word report.
Use the headings below with around 250 to 300 words of content for each
1. Difference between product and service sales
2. Difference between marketing a product and a service
3. Importance of service in the service industry
4. Importance of service in the product industry
5. Link between customer satisfaction and quality in services
6. Link between customer satisfaction and quality in products
7. Role of customer relationship management in service industries
8. Role of customer relationship management in product industries
9. What are the competitive strengths of the product industry versus the service industry?
10. Summary