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Using Tesco plc (www.tesco.com) as a case study, prepare a report of no more than 2,500 words that:
• Identifies a potential target market for Tesco’s future international expansion strategy. (This means that you must not choose an international market already served by Tesco; doing so will result in failing this assignment).
• Analyses the macro-environmental characteristics of this market.
• Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
• Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
• Evaluates the various options the firm may adopt in expanding into this market.
• Recommends actions to be taken to ensure that this strategic
international expansion is a success for the firm.