Using Tesco (https://www.tescoplc.com/) as a case study:
1. Identify a potential target market for Tesco’s future international expansion strategy. (This means that you must not choose a market already served by Tesco; doing so will result in failing this assignment).
2. Identify the macro-environmental characteristics of this market.
3. Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm’s external environment plus strengths and weaknesses in the firm’s internal environment).
4. Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.
You are strongly advised to structure your report in the same order as the assignment tasks set out above.
Remember to include a list of references used at the end of the report (presented Harvard style).
Learning Outcomes to be assessed
This assessment assesses how well you can do the following (as outlined in the module specification):
• Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts
• Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm’s external and internal environments
Key Skills to be practised / assessed
This assessment assesses how well you can do the following (as outlined in the module specification):
• Enhance and apply planning, organising, decision-making and time management skills appropriate for use in an organisational context.
• Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.
• Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.
• Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding.
• Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non-specialist audiences.
Assessment criteria Your assessment will be assessed according to these criteria which are reflected in the Assessment Feedback Sheet:
• Degree of knowledge and understanding of the module subject
• Ability to develop an argument which is clearly justified and relevant to the particular circumstances of the situation under consideration
• Ability to develop an argument which is well structured
• Breadth and depth of reading from the relevant academic literature
• Ability to critically synthesise and apply relevant theories and concepts from a range of sources
• Ability to apply the Harvard referencing system in the correct manner
• Ability to collect and analyse relevant data
• Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration
• Degree of originality in generating relevant and justified solutions to the business problem under consideration
• Professionalism of presentation
• Ability to manage time to submit by the deadline
• Academic good conduct
Academic good conduct
Your assessment must comply with the University of Salford policies on academic honesty which are summarised here:
https://www.ils.salford.ac.uk/help/userguides/general/plagiarism/page_02.htm
On this assignment all your work must be your own. Presenting as one''s own the words, ideas, or expression of another in any form is cheating (plagiarism). If you are unsure what constitutes plagiarism, detailed guidelines on how to avoid it can be found at https://www.ils.salford.ac.uk/help/userguides/general/plagiarism/index.htm.
Plagiarism will not be tolerated and ignorance will not be excused. Students found plagiarising may be excluded from the University.