Question 1. What are the primary internal organizational considerations for the development of a strategic plan? Which consideration is the most important? Why?
Question 2. What are the primary external organizational considerations for the development of a strategic plan? Which consideration is the most important? Why?
Question 3. You mention that planning consists of the work you do before the business is up and running. Does the planning stop once the business is open, or are there still things to plan throughout the life of the company?
Question 4. Here when you mention that the mission not only helps the company understand what it's in business for, it also lets the stakeholders know what they can expect from the company. What are some examples of external stakeholders that need to know what the company's mission is? Do you think it's more important to write the mission with internal or external audiences in mind?