Problem:
Complete an internal analysis for California Pizza Kitchen, using an RBV Framework that will provide evidence for your assessment of the organization's strengths and weaknesses. Complete a SWOT analysis. Limit your analysis to the identification and evaluation of one or two key items in each element of the model.
Step One: Determine the economic value of the California Pizza Kitchen. This may involve some assumptions as to the cost of capital, so be clear in what assumptions you are making.
Step Two: Using the sources you identified, collect some data on each of the tangible and intangible resources of the organization.
Step Three: Using the sources you identified, collect some data on each of the 3 capabilities.
Step Four: Discuss the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing CPK as revealed by your analysis.