Integrated online-offline marketing strategy
Problem: How could a multi-channel e-business company's online marketing efforts be integrated with their offline marketing efforts? What are the anticipated benefits and impact of an integrated online/offline marketing strategy?
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Discuss the underlying logic of the non-carb drinks strategy.Compare and contrast the performance of Coca-Cola and Pepsi.
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What are the anticipated benefits and impact of an integrated online/offline marketing strategy?
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