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Integrated marketing communications or imc as well call it

Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony (Multimedia Marketing, 2009). Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

I can think of 100 ways in which promotions has become such an integral part of marketing. Explain

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Dissertation: Integrated marketing communications or imc as well call it

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