Assignment:
Question 1. How could a business use information technology to increase switching costs and lock in its customers and suppliers? How could a business integrate flexible and rigid solutions? Use business examples to support your answer.
Reference:
O'Brien, J.A. & Marakas, G.M. (2011). Management Information Systems (10th ed.). New York, NY: McGraw-Hill/Irwin.
Write your answer in 200 words.