Assignment:
Q1. Is there such a thing as personality? If so, how might you integrate knowledge about consumers’ personality traits into a marketing strategy?
Q2. The Great Recession is over, so things are looking up for many consumers. Still, is frugality the “new normal” or will many of us revert to the free-spending days before the bubble burst in 2008?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.