Discussion:
Q: The major changes taking place in are based in three categories: Competition, Customers, and Selling Process. Decide whether the following subcategories of change are innovation-based or created as a result of progess in our understanding of marketing princiles.
Competition
Global competition
Shorter production cycles
Proliferation
Customers
Fewer suppliers
Rising expectations
Increasing power
Selling process
Solutions selling
Sales teams
Sales netwroks
Productivity metrics