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Innovative use of it has become increasingly important in

Question: Innovative use of IT has become increasingly important in the global economy. Choose multiple industries and provide an example company for each industry in which IT plays a strategic role by adding value and providing a competitive advantage through innovative application of IT. Now identify competitive counterpart companies for which IT does not play a strategic role. Report on the successes/failures of each pair of companies.

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Management Theories: Innovative use of it has become increasingly important in

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