Innovative approach to improve positioning


Assignment:

Post-it notes were invented when a 3M chemist was striving to develop a stronger, tougher adhesive but invented a product that retained its stickiness while peeling apart easily. This discovery, combined with a colleague who, six years later, while looking for a bookmark that would not fall out, created an innovative product used ubiquitously today. Innovation can occur in the most unlikely scenarios and can be found in the way a company is structured, the product or services provided, or the style of communication.

Evaluate a company that has utilized an innovative approach to improve their positioning, profitability, or sustainability. (Please do not write on Apple).

Your answer must be in 4 paragraphs.

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Business Management: Innovative approach to improve positioning
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