Information system as well allows a firm to develop a strategic information base that is able to provide information to support the firm's competitive strategies. Information in a firm's business databases has forever been a valuable asset in promoting efficient operations and effective management of a firm.
Nevertheless information about a firm's customers, operations, suppliers and competitors, as well as other economic and demographic data stored in data marts, data warehouse and other corporate databases is now viewed as a strategic resource.
Exp: - Several businesses are now using data mining and online analytical processing to help design targeted marketing campaigns to selectively sell customers new products and services. This is particularly true of firms that include several subsidiaries offering a variety of products and services.