Question: Information Request: Raising Money by Selling Krispy Kreme Doughnuts You've always loved Krispy Kreme doughnuts, so you were delighted to learn that they are now being sold in a nearby shopping center. You also heard that they can be used in fund-raising events. As chair of the spring fund-raising committee for Little Angels Children's Center, you need to learn more about how Krispy Kreme's fund- raising partnership works. Do you hold a traditional bake sale or what?
You wonder how you can make any money if you sell the doughnuts at their regular retail price. You looked at the company's Web site and got basic information. However, you are still unclear about how certificates work in fund-raising. You also want to know more about Krispy Kreme partnership cards. You left a brief note at the Krispy Kreme Web site, but you didn't get a response. Now you decide to write. Your Task. Compose a letter asking specific questions about how you can partner with Krispy Kreme in raising funds. Use your return address in a personal business letter style (see Figure 8.5). Send your letter to Customer Relations, Krispy Kreme Doughnut Corporation, P.O. Box 83, Winston-Salem, NC 27103. Decide on a deadline for feedback, and explain how you want Krispy Kreme to respond.