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Information gathering and ethics in marketing

Assignment:

Information Gathering and Ethics in Marketing

Using the University online library resources or the Internet, research and read two articles on information gathering and ethics in marketing.

Answer the following question:

What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?

Write your answer in 300 to 500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

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