I am keen to launch an online casino soon in the United Kingdom.
From my readings, I have discovered that a successful business needs to understands its customers, needs, wants, habits and attitudes.
Could someone please inform where I may be able to obtain the following information for the online casino market??
- knowing the size of the market?
- knowing its competitors market shares, their brand images and their strangths and weaknesses?
- understanding customers habits, likes, dislikes?
- understanding the image and attitude of buyers of rival products?
This is a really competitive market but I'm positive that I can get a slice of the action. Prior to massive investment, where can I obtain information for this specialized segment?
Please be as specific as possible with your response.