Question: Instructions: Infographics are a powerful visual way to tell a complex story in a simpler manner. Infographics are most often used to visually represent larger amounts of information, data, or knowledge quickly and clearly. They often use font, theme and colors that are consistent with a brand and combine images with text to create a more direct connection between the viewer's brain and complex information. Using the resources below, create a 1-page infographic that visually portrays your target audience. Conduct research using the Full Sail library to determine the target audience for your project. Please write all information as if it has not happened yet. Pretend that you are pitching your film to a production studio for the first time.
Target Audience includes the following:
1. Geographic- Density, market size, world, state, etc.
2. Demographics - Age (should not be greater than a 10 year range), income, gender, ethnic background, and family life cycle (age, marital status, # of children in household)
3. Psychographics - Personality, values, opinions, attitudes, interests, and lifestyle
4. Behavioral- Benefits sought, loyalty
5. Usage Rate - frequency (first time user, heavy use, etc.)