Influence of social media on the personal sales process, Operation Management

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Influence of social media on the personal sales process

Assignment:

Q: In the studies you were asked to find an article that addresses the influence of social media on the personal sales process. Based on that article (and, if applicable, other things you have read or experienced), how might social media support a sales initiative? What costs, values, risks and/or rewards are often tied to these tools?

You must Include the APA-formatted reference for the article

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