Write a thorough external analysis that first address the general environment of India. Second, look at the food industry dynamics and competitive market (ex who are the firms selling to, what challenges do the firms face in profitably reaching their customers). Next, the analysis should discuss the firm's competitors - are they larger, smaller, more profitable, more flexible? What overall advantage or disadvantages would these competitors have in the marketplace? The Porter 5-forces model is a good tool to organize the work when defining the competitive environment.