Task: This paper is for Industry Competitive Analysis through the use of Michael Porter's 5-Forces Analysis where you describe this company's industry. There are 5-forces:
A. Threat of Entry
B. Rivalry and Reaction
C. Substitute Products
D. Buyer Power
E. Supplier Power
Choose any 3 of the forces, and describe your company's industry through these forces While performing the recommended industry competitive analysis, please address the following questions:
1. Give a brief description of your industry. As Stonehouse and Campbell show, the definition of your company's industry is quite important. It is the industry definition that determines who the rivals, suppliers, complimentary products/services, etc. are to the firm. Provide a reason why you chose this definition of your industry.
2. Part of the analysis is the conclusion: Is the industry low, moderate or highly attractive in nature. When answering this question in the conclusionary section of the paper, describe:
a. What threats exist in the macro-environment that could impact operations and make the industry unattractive.
b. What opportunities exist in the macro-environment that could permit your firm to grow, either domestically or internationally.
c. What industry weaknesses exist that the firm must overcome in order to achieve an "average" level of market share, and be competitive with the major players in the industry.
d. What strengths or competitive advantages exist for the major players in your industry that is both necessary & sufficient to compete at the "top" of the industry.
5 forces analysis worksheet attached for the use of methodology. Summary of each section is found in chapter 4, p. 118-123.
Paper must be APA formatted, identify issue correctly, thoroughly analyze issues and situations, must be in own words (no more than 5% of outside sources). No redundancy, clear and concise, paper must emphasize on the central theme/purpose and direct toward appropriate audience. Introductory para provide sufficient background on the topic previews major points and the conclusion must review the major points of the paper. Logical flow is very important along with professional tone.
Any chart, tables, and graphs also have to be APA approved and must be attached as appendix and not included in the paper