1. Determine who your audience segment is going to be for the following company:
Mancine Optical
• Industrial facilities are required by law to provide employees prescription eyewear that meets OSHA safety standards • Mancine services large industrial companies with onsite prescription eyewear fittings. • Opticians will: - come to the jobsite with frame options - measure/fit employees for frames - fill out eyewear order forms for employees and submit to Mancine • Avg pair of RX safety glasses costs $300 and average facility fits 50 people or more ($15K per order) • Industrial customers are concerned with: - quality of the glasses - speed of delivery -efficiency of fittings - eyewear options - quality of tints/ coatings.