Solved: Industrial as well as consumer application, Marketing Management

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Industrial as well as consumer application

Problem:

Please help with the following problem. Include references.

Pick a product that has both industrial as well as consumer application. As its marketing manager, discuss the differences, if any in your approach towards the marketplace, that is your marketing strategy. Discuss the factors, such as customer characteristics and product characteristics, that induce these differences in the marketing strategy.

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Marketing Management: Industrial as well as consumer application

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