Individuals can have different relationships with brands, Marketing Management

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Individuals can have different relationships with brands

Question: Individuals can have different relationships with brands and products. It is suggested that an individual can have a self-concept attachment, a nostalgic attachment, interdependence, or love. Choose 8 to 10 brands or products that you use and comment on whether you feel any of these attachments towards them. What do your findings tell you about the power of each brand?

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Marketing Management: Individuals can have different relationships with brands

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