INDIVIDUAL STUDY OF THE NATURE OF CREATIVITY AND INNOVATION
Individual Essay - Analysis of personal and organizational styles and assessment of strategies for creative thinking and innovation
Assessment
Details each student is to submit a written assignment, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are.
The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research.
To help you focus this, aim to identify examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation - Leadership, Focus, Creativity, Invention, and Entrepreneurship.
Try to find people and organisations that are ‘less well known' than the usual examples, such as Apple, Google, Uber etc. The aim is to learn how to ‘spot' innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples. The assignment report should be a document of 2000-2500 words plus an Executive Summary and Attachments as needed.
Please also include a personal reflection on what you learnt by doing this assignment, and how you might apply the insights gained.Is Creativity & Innovation important to individual or organizational success?
If you believe it is then you may like to consider the following...
• How do we define creativity and innovation?
• What's the difference between them?
• Where does one end and the other begin?
• Can you have one without the other? What would be the result if you did?
• Where does intra/entrepreneurship fit in?
• What are examples of people, organizations, or products/services etc. you believe are innovative, and why do you believe they are. What type(s) of innovation do they display or use to be successful?
In addition the following questions may raise your interest...
• Is it important that we have ‘creative' people in our business?
• Are creative people born or developed - nature or nurture?
• What examples do we have of creative genius - and what makes them creative?
• Should we try to find and hire creative geniuses?
• Should we reward creativity and innovation, and if so how might we do that?
• What is your experience in this area?
2500 words.
10 harvard reference.