Indicate key factors in their research decision making and


Pick a popular fast food chain (e.g. McDonalds, Wendy’s, Taco Bell, etc.). Examine the company’s effort to promote the fast food concept along with fast food into a new international market. For your research, only go back three to five years to countries that they have recently entered the international market. Indicate key factors in their research, decision making, and factors that can affect or have affected product promotion.

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Operation Management: Indicate key factors in their research decision making and
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