1. Incumbent firms may enjoy increased bargaining power because the Internet ___________
a. focuses marketing efforts on end users
b. diminishes the power of many distribution channel intermediaries
c. increases channel conflict
d. has reduced the number of wholesalers and distributors
2. The bargaining power of suppliers increases as ____________
a. more suppliers enter the market
b. importance of buyers to supplier group increases
c. switching costs for buyers decrease
d. threat of forward integration by suppliers increases