Problem:
| Sunday |
|
Monday |
|
Tuesday |
|
Wednesday |
|
Thursday |
|
Friday |
|
Saturday |
| Dial Through |
Conversion Rate |
|
Dial Through |
|
|
Dial Through |
|
|
Dial Through |
|
|
Dial Through |
|
|
Dial Through |
|
|
Dial Through |
|
| 271 |
8.12 |
|
168 |
5.66 |
|
363 |
10.38 |
|
398 |
10.16 |
|
219 |
7.86 |
|
156 |
6.21 |
|
258 |
8.96 |
| 515 |
8.84 |
|
80 |
2.18 |
|
286 |
10.48 |
|
381 |
9.14 |
|
220 |
7.35 |
|
187 |
6.8 |
|
386 |
9.25 |
| 279 |
8.31 |
|
344 |
9.59 |
|
331 |
10.48 |
|
357 |
9.89 |
|
286 |
8.84 |
|
194 |
8.17 |
|
284 |
9.25 |
| 501 |
9.42 |
|
400 |
13.49 |
|
370 |
10.07 |
|
430 |
10.94 |
|
309 |
9.83 |
|
255 |
7.84 |
|
562 |
11.38 |
| 490 |
10.43 |
|
431 |
12.66 |
|
|
|
|
|
|
|
|
|
|
|
|
|
402 |
10.84 |
XYZ telemarketing company uses an outbound dialer to contact potential sales customers. Each day they have a different file size or potential customers and a different number of employees working. The dial through number represents the number of attempts made to call each guest (Dials/Number of Files). The conversion rate represents the percentage of potential customers who agreed to buy their product (Customers who buy/Number of Files). XYZ makes the assumption that more attempts to call each potential guest results in the more sales. Determine if their assumption correct? If XYZ could hire more employees to make additonal calling attempts which day of the week offers the best incremental gain in conversion rate?