Increasing consumer understanding of wines


Assignment:

Even though the malbec grape is well known in Argentina consumers in other countries are less familiar with it. What recommendations do you have to help increase consumer understanding of, and appreciation for, malbec based wines?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Operation Management: Increasing consumer understanding of wines
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