Incorporating good-to-excellent product attributes


Problem:

Try to reflect on how the following terms out in your organization or organizations with which you are familiar. In as much as this is a fairly large on-line class, try to be concise and parsimonious in your responses.

1. Best-cost provider

Definition: Giving customers more value for their money by incorporating good-to-excellent product attributes at a lower cost than rivals; the target is to have the lowest (best) costs and prices compared to rivals offering products with comparable attributes.

2. Broad differentiation

Definition: Seeking to differentiate the company's product offering from rivals' in ways that will appeal to a broad spectrum of buyers.

200 words each!

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Strategic Management: Incorporating good-to-excellent product attributes
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