Try to reflect on how the following terms out in your organization or organizations with which you are familiar. In as much as this is a fairly large on-line class, try to be concise and parsimonious in your responses.
1. Best-cost provider
Definition: Giving customers more value for their money by incorporating good-to-excellent product attributes at a lower cost than rivals; the target is to have the lowest (best) costs and prices compared to rivals offering products with comparable attributes.
2. Broad differentiation
Definition: Seeking to differentiate the company's product offering from rivals' in ways that will appeal to a broad spectrum of buyers.
200 words each!