I need to do the following for a family owned retail store without a customer relationship program.
1. incorporate the role of managing customer relationships within the company's overall business goals and marketing strategy;
2. apply metrics to measure the success of customer relationship management efforts;
3. differentiate customers by loyalty segments;
4. evaluate technology-related tools (CRM) that will support various customer relationship management programs and goals;
5. design customer loyalty strategies and programs;
6. design customer service policies and strategies.